TASZ
Rebranding for a civil rights organization
Project Team
Services
Branding
Illustration
Motion graphics
Field
NGO
Project summary
Társaság a Szabadságjogokért (Society for Freedom Rights) is one of Hungary’s most active civil rights organizations, communicating some of the country’s most sensitive issues to the widest possible audience.
For the rebrand, we wanted to preserve the strongest elements of the existing identity - the symbol, the iconic yellow, and the illustration-led storytelling - while making the system sharper, clearer, and more confident. What the brand needed most was a louder voice: a strong humanist editorial typeface from@xyz_displaaythat brings urgency and character to every message.












