Masseria Pietra e Terra

Masseria Pietra e Terra is an intimate four-room retreat set in a restored historic farmhouse surrounded by olive groves and an organic vineyard in Valle d’Itria. The architecture reflects the spirit of “slow luxury,” connecting guests to the land, seasons, and heritage of Puglia. The concept draws on the idea of stone and earth (Pietra e Terra) coming together, expressed through a calm and grounded visual language. The key brand motif is the traditional southern Italian “pumo,” reinterpreted as a central symbolic element. Earthy tones inspired by olive trees define the color palette, reinforcing the natural setting. We were involved throughout the entire process, from initial concept development to the final photoshoot.