Laboratorio Burgetti

An artisanal gelateria & pastry shop located in Barcelona

Project summary

Laboratorio Burgetti is an artisanal gelateria and pastry shop where tradition meets gastronomic creativity, producing fresh ice creams on-site with innovative flavors and textures. The brand experience extends beyond gelato, offering a cozy café environment and a refined pastry selection that adds a gourmet dimension, along with custom-made orders tailored to customer needs. 


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Building on this rich, sensory-driven concept, the visual identity draws inspiration from Barcelona’s iconic Panot tiles, merging geometric structure with the craftsmanship and premium quality of gelato.


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At the core of the identity is the custom-designed Burgetti logotype, which balances traditional influences with contemporary, characterful design solutions. A vibrant Mediterranean color palette—featuring bold orange, pink, and deep green tones—reinforces themes of joy, nature, and sustainability rooted in local ingredients. Deconstructed Panot motifs create a modern and flexible visual system that adapts seamlessly across packaging, interiors, and digital platforms.